PRESS
A NEW WAY TO RECOVER
Sauna. Ice bath. Guided.
WeBorn is Vienna's first Social Recovery Club — an urban space where recovery becomes a guided group experience.
Get the press kitTHE SOCIAL RECOVERY CLUB
In the heart of the city, WeBorn combines guided sauna sessions, ice bathing, breathwork and movement into immersive group experiences that reset the nervous system, build resilience and boost performance.
NOT A SPA. NOT A SAUNA. A CLASS.
At WeBorn, people book into guided group classes where trained guides lead them through a curated sequence of heat, cold, breath and movement.
In the sauna, music, scents and guided activities create an immersive experience that activates body and mind. In the ice bath, participants learn to regulate stress consciously, expand breath capacity and stay present under pressure.
The result: mental clarity, stronger stress resilience and deeper recovery.
THE CONCEPT
- Guided 60-minute sauna & ice bath classes — with meditation, breathwork, skincare rituals, stretching or movement in the sauna
- 20-minute ice bath sessions for mental strength and nervous system regulation
- A shared dynamic that turns recovery into an experience
All classes are in swimwear and tailored to different needs — from deep relaxation to full activation.
WHY NOW?
The global wellbeing market is shifting. Recovery, mental fitness and nervous system regulation are becoming essential — not optional.
WeBorn makes structured recovery accessible, experiential and social. And brings ice bathing, breathwork, mindfulness and performance recovery together in one place in Vienna for the first time.
THE SCIENCE
+250%
Dopamine from cold exposure
+530%
Noradrenaline — focus & mood
-60%
Risk of heart attack & stroke with regular sauna use
Reset
Better stress resilience, sleep & recovery
Regular heat and cold exposure helps the body adapt, regulate and perform better under stress.
BUILT FOR THE EXPERIENCE
The space is part of the experience. Interior design by Studio Kasacek translates WeBorn into architecture: warm colours, organic shapes and flowing transitions that guide visitors from activation into deep relaxation.
THE FOUNDERS
WeBorn was founded by Katharina Fojtl and Jessica Halper — with backgrounds in business, fitness and mental health. Born from a shared experience — intense activity without proper recovery — the vision: a place where people recover actively, reconnect with their bodies and build resilience together.
MORE THAN RECOVERY
WeBorn redefines recovery: active, guided & shared.
FACTS
PRESS KIT
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PRESS CONTACT
Katharina Fojtl — Co-Founderin
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